ChORUS Outreach Guide

Computer with a picture that reads The Keys to Being Safe on the Road as You Age

Promote information about older road user safety for the older driver, family members and caregivers, medical professionals, law enforcement, and state driver licensing agencies. We invite you to take advantage of our available resources that can be used now and throughout the year to augment your education and outreach efforts. Below is information that is ready to use that you can integrate into your outreach campaigns. Additionally, you can find information about our past outreach campaigns under Your Resources that you may find helpful in developing your campaigns.

How to Use These Resources to Strengthen Professional and Community Partnerships

Review this quick guide for ideas on activities and events using the ChORUS OAM resources that will increase older driver traffic safety within your community. 

How to Use These Resources 

How to use these Resources to Strengthen Professional and Community Partnerships

Add ChORUS to Your Site

Help users easily connect to ChORUS and the wealth of resources on this website. Copy and paste the logo and website description to your website’s home page, resource page or other locations as is appropriate.


ChORUS serves as a centralized, user-friendly, and dynamic source of information pertaining to highway safety for aging drivers, passengers, pedestrians, and cyclists. Built as a comprehensive resource, it covers all three major components of highway safety: safe roadways, safe road users, and safe vehicles. 


Social Media Messaging

Include these ready-to-post social media messages to highlight ChORUS resources in ongoing digital media campaigns. 

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Older Driver Social Messaging

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Medical Professionals Social Messaging

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Law Enforcement Professionals Social Messaging

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State Driver Licensing Agencies Social Messaging

Press Releases

Use these sample press releases in newsletters, publications, or community outreach to encourage participation in recognizing and promoting older driver safety. 

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General Audience Sample Press Release

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Medical Professionals Sample Press Release

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Law Enforcement Professionals Sample Press Release

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State Driver Licensing Agencies Sample Press Release


For areas with bulletin boards or where handouts can be displayed, consider using the ChORUS poster. The poster provides the URL and QR codes to connect individuals to valuable tools and resources about older driver safety.

plan for the road ahead

Plan for the Road Ahead Senior Driving Poster

Plan For The Road Ahead Poster with QR Code

The Effects of Aging on Driving Poster


Include the ChORUS handouts in the materials you provide for older drivers. 

General Information – provides an introduction to the resources and information that ChORUS offers to improve traffic safety for older drivers. 

Patient Questionnaire – helps medical professionals gauge when they may need to have a conversation with patients about their driving.

Transportation Planning Tool – helps older drivers and their family members prepare for mobility as they age.

General handoutGeneral Information

patient questionnaire screenshotPatient Questionnaire

toolkit screenshotTransportation Planning Tool

Lobby Slides

Integrate one or more of the lobby slides into the information messaging systems that you use for those in your waiting areas.

Click here to download all of the lobby slides

Lobby Slides. Text says Plan for the Road AheadLobby Slide One

Lobby Slides Text Says: Safe Mobility is the key to keeping an active lifestyle.Lobby Slide Two

Lobby Slide: Text says: Whether planning for a road trip or running a quick errand, make sure you are safe on the roadLobby Slide Three

plan safety slideLobby Slide Four

keys to safety slideLobby Slide Five


The Older Driver Infographic presents key data to highlight the importance of older driver safety.

older driver safety 1

Older Driver Infographic

Rural vs. Urban infographic screenshot

Rural vs. Urban Infographic

54 million people in the US are aged 65+ Infographic

55.7 million people in the US are aged 65+ Infographic

Older Driver Safety: 3 out of 4 fatal crashes involving older drivers occurred in the day time.

3 out of 4 fatal crashes that occurred in the daytime Infographic

Older Driver crashes are often associated with physical, visual, and/ or cognitive effects of aging.

Crashes Associated with Aging Infographic


ChORUS offers a wealth of resources that promote older driver safety. We have curated lists to provide the perfect starting point for exploring resources, materials, and tools specific to you. 

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Family Members / Caregivers Resources

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Medical Professionals Resources

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Law Enforcement Professionals Resources

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Pedestrian and Bicycle Safety Resources

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State Driver Licensing Agencies Resources

National Highway Traffic Safety Administration (NHTSA) Photo Library

The National Highway Traffic Safety Administration photo library is a collection of traffic safety-related photographs and graphics for you to use to support your highway safety programs. There are no copyright, usage, or accreditations requirements on these images. 

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Older Driver Image Gallery

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Pedestrian and Bicycle Image Gallery