Outreach Materials You Can Use

Computer with a picture that reads The Keys to Being Safe on the Road as You Age

Promote information about older road user safety for the older driver, family members and caregivers, medical professionals, law enforcement, and state driver licensing agencies. We invite you to take advantage of our available resources that can be used now and throughout the year to augment your education and outreach efforts. Below is information that is ready to use that you can integrate into your outreach campaigns. Additionally, you can find information about our past outreach campaigns under Your Resources that you may find helpful in developing your campaigns.

How to Use These Resources to Strengthen Professional and Community Partnerships

Review this quick guide for ideas on activities and events using the ChORUS OAM resources that will increase older driver traffic safety within your community. 

 

How to use these
Resources to Strengthen
Professional and
Community Partnerships

Add ChORUS to Your Site

Help users easily connect to ChORUS and the wealth of resources on this website. Copy and paste the logo and website description to your website’s home page, resource page or other locations as is appropriate.

ChORUS serves as a centralized, user-friendly, and dynamic source of information pertaining to highway safety for aging drivers, passengers, pedestrians, and cyclists. Built as a comprehensive resource, it covers all three major components of highway safety: safe roadways, safe road users, and safe vehicles. 

(https://www.roadsafeseniors.org/

Social Media Messaging

Include these ready-to-post social media messages to highlight ChORUS resources in ongoing digital media campaigns. 

Older Driver
Social Messaging 

Medical Professionals
Social Messaging 

Law Enforcement
Professionals
Social Media Messaging 

State Driver Licensing
Agencies
Social Media Messaging

Press Releases

Use these sample press releases in newsletters, publications, or community outreach to encourage participation in recognizing and promoting older driver safety. 

General Audiences 
Sample Press Release

Medical Professionals Sample Press Release

Law Enforcement Professionals
Sample Press Release

State Driver Licensing Agencies 
Sample Press Release

Poster

For areas with bulletin boards or where handouts can be displayed, consider using the ChORUS poster. The poster provides the URL and QR codes to connect individuals to valuable tools and resources about older driver safety.  

Click here to download
Plan for the Road Ahead
Senior Driving Poster

Click here to download
The Effects of Aging on Driving Poster

Handouts

Include the ChORUS handouts in the materials you provide for older drivers. 

General Information – provides an introduction to the resources and information that ChORUS offers to improve traffic safety for older drivers. 

Patient Questionnaire – helps medical professionals gauge when they may need to have a conversation with patients about their driving.

Transportation Planning Tool – helps older drivers and their family members prepare for mobility as they age.

General Information

Patient Questionnaire 

Transportation Planning Tool 

Lobby Slides

Integrate one or more of the lobby slides into the information messaging systems that you use for those in your waiting areas.

Click here to download all of the lobby slides

Click here to download lobby slide one

Click here to download lobby slide two

Click here to download lobby slide three

Click here to download lobby slide four

Click here to download lobby slide five

Infographics

The Older Driver Infographic presents key data to highlight the importance of older driver safety. 

Click here to download
the Older Driver Infographic

Click here to download the 
Rural vs. Urban Infographic

Click here to download the 55.7 million
people in the US are aged 65+ Infographic

Click here to download the 
3 out of 4 fatal crashes that
occurred in the daytime Infographic

 Click here to download the 
Crashes Associated with Aging Infographic

Resources

ChORUS offers a wealth of resources that promote older driver safety.  We have curated lists to provide the perfect starting point for exploring resources, materials, and tools specific to you. 

Family Members/
Caregivers Resources

Medical Professionals Resources

Law Enforcement Professionals Resources

Pedestrian and
Bicycle
Safety Resources

 State Driver Licensing Agencies Resources

National Highway Traffic Safety Administration (NHTSA) Photo Library

The National Highway Traffic Safety Administration photo library is a collection of traffic safety-related photographs and graphics for you to use to support your highway safety programs. There are no copyright, usage, or accreditations requirements on these images. 

Older Driver
Image Gallery​​

Pedestrian and
Bicycle
Image Gallery